Reinventing payment. It pays for everyone
SafeCash Applications Ltd. is a Fintech company founded in 2019.
The company is active in the Payment Technology (PayTech) arena. SafeCash develops advanced payment
solutions targeted for businesses and consumers, fit for both the Android and IOS ecosystems.
Simplicity and innovation are our core values as we aim to transform the global payments market.
ABOUT US
MANAGEMENT TEAM
Adv. Ehud Shrem
Founder and Chief Financial Officer
As CFO of SuperDerivatives, Ehud played an important role in securing and leading the SuperDerivatives’ sale to ICE in an all-cash transaction with a purchase price of $350 million.
Amit Shkedy
Head of R&D
Served as Director of Development at SuperDerivatives and ICE , then VP of development for the blockchain company Coinmama.
Guy Boroda
Chief Marketing Officer
Founder of the Baroda Kaplan advertising agency, part of the Adler Chomsky Grey Group. Guy has extensive experience in advertising and marketing, behind which are award-winning campaigns for the leading companies in Israel.
Eitan Segal
Head of Sales and Business Development
Served as VP of Trade and Marketing at Israel's leading newspapers Haaretz, Ma'ariv and Israel Hayom, where he was part of the founding team.
Zvi Ram
Head of Integrations
Manages technical implementation of payment apps with banks, retailers, and cash register companies. Previously served for over 20 years as Caspit's Chief Technology Officer.
Hadas Reshef
Chief Operating Officer
Previously served as Group VP Sales and Marketing at Tikshoov, the leading provider of contact center services in Israel employing over 10,000 agents.
Ahik Oron
Compliance Officer
Has over 15 years of experience as a product and technology manager in fintech companies including SuperDerivatives, TradAir and Vala.
Itay Dar
Head of Product &
Chief Information Security Officer (CISO)
Previously served as Senior Security Architect in Forescout Technologies. Earlier served a Course Commander and Cyber Operations team leader in the 8200 Intelligence unit.