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Reinventing payment. It pays for everyone


SafeCash Applications Ltd. is a Fintech company founded in 2019.

The company is active in the Payment Technology (PayTech) arena. SafeCash develops advanced payment

solutions targeted for businesses and consumers, fit for both the Android and IOS ecosystems.

Simplicity and innovation are our core values as we aim to transform the global payments market.





Adv. Ehud Shrem 

Founder and Chief Financial Officer

As CFO of SuperDerivatives, Ehud played an important role in securing and leading the SuperDerivatives’ sale to ICE in an all-cash transaction with a purchase price of $350 million.


Amit Shkedy 

Head of R&D

Served as Director of Development at SuperDerivatives and ICE , then VP of development for the blockchain company Coinmama.


Guy Boroda

Chief Marketing Officer

Founder of the Baroda Kaplan advertising agency, part of the Adler Chomsky Grey Group. Guy has extensive experience in advertising and marketing, behind which are award-winning campaigns for the leading companies in Israel.


Eitan Segal 

Head of Sales and Business Development

Served as VP of Trade and Marketing at Israel's leading newspapers Haaretz, Ma'ariv and Israel Hayom, where he was part of the founding team. 


Zvi Ram 

Head of Integrations

 Manages technical implementation of payment apps with banks, retailers, and cash register companies. Previously served for over 20 years as Caspit's Chief Technology Officer.


Hadas Reshef

Chief Operating Officer

Previously served as Group VP Sales and Marketing at Tikshoov, the leading provider of contact center services in Israel employing over 10,000 agents.


Ahik Oron 

Compliance Officer 

Has over 15 years of experience as a product and technology manager in fintech companies including SuperDerivatives, TradAir and Vala.


Itay Dar

Head of Product & 
Chief Information Security Officer (CISO)

Previously served as Senior Security Architect in Forescout Technologies. Earlier served a Course Commander and Cyber Operations team leader in the 8200 Intelligence unit.

Let’s Work Together

2 Hashlosha St. Tel-Aviv, Israel Entrance 1B, Fifth Floor

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